The
multi-vendor Ecommerce website www.produx.in
sets its eyes on local merchants with a view to capitalize on these sellers
need to find quick and cost-effective way to regain lost sales volumes and to
attract new customer bases to back to at least its earlier state.
An
Ecommerce venture of EMART EVENTURES, Produx sells everything from essentials
to luxury goods and services including homes and villas in its website. The
move by Produx to strengthen the local shops by enabling them to sell their
goodies and wares online will be seen as a big encouragement to boost local
businesses especially during this social restrictions imposed due to corona
scare. Produx with this significant attempt strives to reach out to local
stores across several districts in India starting with Coimbatore in Tamil
Nadu.
Though
the primary focus of Produx gets to be on attracting local sellers of essential
products, eventually it plans to rope in other category products and also services.
The broad list of categories Produx envisions to sell online are Essentials like
grocery, fruits & vegetables, dry fruits, meat & eggs, edible oils, organic
foods, Home care products, Personal care products, Clothing & fashion
accessories, Footwear, Home appliances, Home decor / home style, Home
electronics, Cooked food, Gourmet, Mobiles & mobile accessories, Home-made
products including home-made chocolates, handmade soaps, Computer hardware,
Builder hardware, Gifting items, Cookery & Crockery , Stationery, et al.
In order
to make it a real boost to the Pop & Mom shops, Produx listing charges are
kept very minimal. So, the Company expects that many local sellers will be
encouraged and that will result in large scale participation of neighbourhood
stores and shops.
Through
this strategic step, Produx aims to gain a foothold in the Ecommerce segment by
helping the local stores to increase their sales multi-fold within a very short
time period and as a result their morale. The retail industry especially the
standalone single owner stores bore the brunt of corona virus lockdown. The
stakeholders of www.produx.in feel that their Ecommerce platform gives a great
sense of reprieve to the hard-hit local shopkeepers and help them bounce back
to earlier state within relatively very short time frames.
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