Various
factors determine the quality of a Construction Equipment supplier. They may be
-
Trustworthiness of the company
-
Technical background and skills
-
Attitude of the promoters and employees
-
After-sales team or network
-
Market and public opinion
Trustworthiness of the company
If
the Construction Machinery supplier is a manufacturer, the company’s
manufacturing facility, product display showroom, staff strength, office set-up
and promotional activities shed light on the scale of manufacturer’s presence
in the business, committed investments in plant and marketing ventures, company’s
strategic intent and marketing strength. If the supplier is distributor, dealer
or an agent, the supplier’s showroom, office, marketing initiatives, field
expertise, people, business affiliations, business network, website, online
presence, brands and products he/she handles, and the quantity of stock he/she
holds give insight about the supplier’s strength, integrity and long-term
perspectives in the construction machinery business.
Technical background and skills
The
supplier company’s technical strength can be gauged by the promoter’s and their
teams’ technical academics, knowledge, skills and presentation skills about the
products, technologies and use functions of various machines.
Attitude of the promoters and
employees
Some
suppliers will be good on technical aspects but poor in attitude. Their
presence in business is only for making money without any value systems and
social responsibilities. Though sound on financial, marketing and technical
factors, they serve no good for a technical product sale which needs patient
after-sales training and service support.
After-sales team or network
If
the supplier has a qualified and trained Construction Equipment service team or
network to reach out to the customers’ places across different market zones, he
is dependable for providing timely service. Otherwise, higher machine downtime
adversely affects your productivity and deadlines.
Market and public opinion
If
a Construction Implements supplier has got good online reviews, market opinion
and feedbacks from multiple trusted sources, industry evaluators and genuine
customers, he is dependable and relatively less risky compared to unknown and
negative review suppliers.
These
signs, understandings and pointers help you to make informed and careful
decisions on choosing the right Construction Equipment supplier.
Courtesy:
Minerva Industries
Chinniampalayam, Coimbatore, INDIA
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