With most online shopping websites commonly used to target
and serve large geographical areas such as a State, Country or the entire world
to achieve large scale coverage and sales eventually, Produx.in on the contrary
in its re-positioning strategy decides to focus on neighbourhood localities. That
is to become Online Local Market Place.
The official news release of EMART EVENTURES, the parent firm, states Produx –
the Ecommerce website’s strategy is going to be strong local coverage. To this
effect, the website attracts local shop keepers and customers alike.
The company further avers that Produx would serve to
fill the demand-supply gap in the retail segment which has been formed as a result
of lockdown due to corona virus spread. www.Produx.in provides the local
retailers an online sales platform to display their products so that the local
customers can just choose and place orders without having to come out of the
homes during the Co-Vid-19 restrictions period.
In Produx, customers can buy all kinds of products under
various categories such as Essentials, Home Needs, Home Appliances, Home Decor,
Home-made Items, House-hold articles, Home Durables, Gourmet, Cakes, Ready-to-serve
Cooked Food, Sweets & Savouries, Furniture and a whole lot of products. Certain
services will also be made available.
In this carefully studied strategy, Produx concentrates
on local branding and targets local area stores and residents and encourages
them to do online selling and buying respectively. Key advantages for the locals
and end-customers due to the Produx’ re-positioning strategy are convenience
selling/shopping, contamination-free selling/shopping during corona infection
period, trusted selling/shopping, dealing with already known neighbourhood
shops/customers, easy and timely delivery, post-sales issues settlement /communication
if necessary, and keeping intact of store loyalty.
The company EMART EVENTURES in its first leg of
marketing schedule is focusing on prime
and upcoming localities like Saibaba Colony, Vadavalli, R.S.Puram, Peelamedu, Gandhipuram,
Ganapathy, Saravanampatti, Kalapatti, Ramanathapuram and such areas in Coimbatore city in South India. Subsequently, more
areas, towns and cities will be covered in a phased manner across India. In
spite of extending coverage into several locations in future, the strategy
would remain “Being Online Local Market Place”.
For Subscription and Enquiries, the company EMART
EVENTURES can be contacted through 9042012011 / 8825715294, emarteventures@gmail.com
or www.emarteventures.com.
Comments
Post a Comment