Know
your customers
Half the
marketing battle is won if, as a hotelier, you know what your baseline
customers are. If you run a Budget Hotel, you should know what amenities your
potential guests will look for and how much they will be willing to pay for a
single day’s stay with such amenities. It will help you if you do an analysis
as to who would prefer your hotel in the locality you are in. You also try to
understand what types of guests you will be able to pull in and satisfy with
your hotel’s outlook and facilities.
Fulfilling
Primary and Secondary needs
Hotel guests
assume that they are paying a major portion of their hotel charges for the
standard of the hotel and the quality of the room. Standard of the hotel means
its start rating, brand image and hotel’s locality. The type of mattress,
in-room furniture, glassware, line, sanitary ware, bath accessories and room
interiors represent the quality of a hotel room.
These constitute
the Primary needs of the hotel guest and thus, need primary attention from the
hotelier.
The list of Secondary
needs and add-on benefits in a hotel is very long and they are complimentary
breakfast, quality and variety of food served, in-room amenities like iron box,
hair dryer, shoe polisher, coffee kettle, wake-up service, 24-hours check out
option, locker facility, 24-hours security, free WiFi internet facility, printer
and photocopier, LED TV with preferred satellite channels, pick-up-and-drop cab
facility, driver accommodation, welcome greeting card, freebies, surprise
discounts, loyalty benefits, referral benefits, in-house spa, lift facility,
baggage carrier, telephone facility, large hotel lounge, clean corridors, stationery, dustbins, 24x7 room service, great
housekeeping, laundry facility, hot water facility, 24-hours power back-up, translation
service, tour guide support, local shopping guides, in-house travel desk, courteous
stewards, meeting and banquet halls, newspapers and magazines, community halls,
exercise equipment, and several more.
Hotel’s
Online Reputation
Mobile internet
and travel apps have enabled the customers to conveniently book hotels via
online. People see the online reviews while choosing hotels. That is why the reviews
you receive make a telling difference to your hotel bookings. While good
reviews draw even distant customers from unknown places, bad reviews can
strangulate your business even to shut down. Reviews can shift your prospects’
attitude and decision affecting your business favourably or adversely based on
the content. You can monitor your hotel’s reviews as periodical as every day
and give appropriate reply or comment for the negative reviews. That will assuage
the grieving guest and stop him/her to further damaging your image online, and
will offset and dampen the negative impact on your hotel’s reputation. If the
customers’ reviews are true, you you can take earnest efforts to correct those
areas which are poorly reviewed about. Once corrective actions taken and
problems fixed or in the process, you can post the status and try to nullify
the negative effects. One of the best ways to improve your online reputation
and get followers and loyal customers is to create a blog for your hotel and
post improvements in your hotel, hotel offers, upcoming events, travel
information, useful tips and interesting articles.
Introduce
New Things in the Hotel frequently
You can change
lightings and decorate your hotel exterior looks quite often to show that your
hotel’s personality as dynamic and lively. You can also keep changing the rooms’
draping, interiors and room arrangements and in-room items as often as possible
to impress and retain regular customers. If you have a restaurant or a banquet
hall, change the walls, entrance, welcome letters, table ware, food menu and
staff uniform according to emerging trends or in own your new ideas and unique
ways. The creativity attracts everybody. You can keep on adding new facilities
and features in your hotel to attract and retain guests.
Arcadia Hotel
Suppliers, the author of this article and supplier of hotel equipment, hotel
lobby, banquet hall and restaurant furniture, table ware, linen, in-room
supplies and amenities, bathroom accessories, coffee kettles and housekeeping
items, can transform your business with product ideas and marketing consulting with
suitable suggestions and recommendations, and improve your hotel’s reputation
and sales.
If you are ready
for the rehash and build on new ideas and makeovers, contact Arcadia Hotel
Suppliers and they will bring in the change with new range of hotel supplies
and ideas.
Contact us through +91 73730 12450 or arcadiahotelsupplies@gmail.com,
or www.arcadiahotelsupplies.com.
Courtesy:
The
Arcadia Hotel Supplies
Coimbatore,
INDIA
thanks for this post !! Online reputation management
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