Know your customers Half the marketing battle is won if, as a hotelier, you know what your baseline customers are. If you run a Budget Hotel, you should know what amenities your potential guests will look for and how much they will be willing to pay for a single day’s stay with such amenities. It will help you if you do an analysis as to who would prefer your hotel in the locality you are in. You also try to understand what types of guests you will be able to pull in and satisfy with your hotel’s outlook and facilities. Fulfilling Primary and Secondary needs Hotel guests assume that they are paying a major portion of their hotel charges for the standard of the hotel and the quality of the room. Standard of the hotel means its start rating, brand image and hotel’s locality. The type of mattress, in-room furniture, glassware, line, sanitary ware, bath accessories and room interiors represent the quality of a hotel room. These constitute the Primary needs of the hotel gues
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